Sheryl was her search for a wedding dress when she found her passion in designing and creating wedding dresses. After years of being in the corporate industry, Sheryl took a leap of faith and left in 2017, marking the birth of Alerisa. The sketching of a wedding dress, choosing of textiles and seeing it to completion fascinated Sheryl. She enjoyed being able to help someone find the dress that best represents them for the day they've forever been dreaming about. Sheryl's designs are timeless and classic with an edge.